Our Mission
Zug Business is an independent editorial intelligence platform delivering rigorous analysis of the business ecosystem centered in the Canton of Zug, Switzerland — the jurisdiction that houses the highest density of international headquarters in the country, Switzerland's lowest corporate tax rate, and a uniquely diversified economy spanning life sciences, commodity trading, high-tech manufacturing, financial services, and blockchain technology.
Our mission is to be the definitive source of business intelligence on the Canton of Zug: its industry clusters, its company formation infrastructure, its tax incentive framework, and its competitive position as Europe's premier business location. We serve executives evaluating relocation, investors conducting due diligence, entrepreneurs establishing Swiss operations, and policymakers analyzing competitive dynamics among European jurisdictions. We believe that clear, accurate, and analytically rigorous information is essential for sound decision-making — particularly in a landscape where regulatory developments, tax reform, and the OECD Pillar Two minimum tax are reshaping the competitive calculus.
What We Cover
Zug Business provides deep-dive analysis across six core content pillars: company formation and corporate structuring (GmbH, AG, branch offices, holding companies); tax architecture and optimization (STAF patent box, R&D super-deduction, LEP grants, Pillar Two impact); industry cluster intelligence (life sciences, high-tech, commodity trading, financial services, blockchain); personal relocation and quality of life (work permits, international schools, real estate, cost of living); regulatory and compliance developments (FINMA guidance, cantonal legislation, federal tax reform); and competitive positioning (Zug vs. Dublin, Amsterdam, Luxembourg, Singapore).
We publish long-form pillar articles (3,000-5,000 words), sector analyses, regulatory explainers, company profiles, and data-driven comparisons. Every piece is designed to provide actionable intelligence — not commodity information that can be found in a five-second Google search.
Editorial Standards
Every piece of content published on Zug Business is held to the same analytical standard expected of leading institutional research firms. Our editorial process draws on primary sources including Swiss government publications, FINMA regulatory guidance, filings with the Swiss Commercial Registry, cantonal economic promotion data, and direct engagement with ecosystem participants. We do not publish speculation, rumors, or unverified claims. Our focus is structural analysis — the regulatory frameworks, institutional developments, and strategic dynamics that shape the business ecosystem over quarters and years, not hours and days.
Our fact-checking methodology requires cross-referencing factual claims against at least two independent sources. Financial data is verified against official filings or recognized data providers. Regulatory analysis is reviewed against the primary legal text. Where claims cannot be independently verified, we note this limitation explicitly. For full details, see our Editorial Policy.
Founding Team
Zug Business was founded by Donovan Vanderbilt, a global executive and strategic advisor based in Switzerland. Donovan holds an MBA from Imperial College London and brings extensive experience in government advisory, institutional banking, and fintech entrepreneurship across European, Gulf, and African markets. His career spans strategic consulting for sovereign wealth funds, digital transformation advisory for national governments, and entrepreneurial ventures in tokenization and decentralized finance.
The editorial team combines expertise in Swiss corporate law, tax optimization, life sciences cluster dynamics, high-technology manufacturing, commodity trading, and international business relocation. Contributors include former corporate law specialists, Big Four tax advisors, life sciences researchers, and business relocation consultants with deep experience in the Swiss and European corporate landscape. Every contributor has direct professional experience in the sector they cover — we do not employ generalist writers to produce specialist content.
Our Audience
Zug Business serves a global audience of business decision-makers with a specific interest in the Canton of Zug and the broader Swiss corporate landscape. Our primary readership includes C-suite executives evaluating European headquarter locations, corporate development professionals conducting jurisdictional due diligence, entrepreneurs establishing Swiss operations, tax and legal advisors supporting client relocations, institutional investors analyzing the Zug ecosystem, and government officials benchmarking competitive policies. Our geographic reach focuses on the highest-value markets: the United States, United Kingdom, Germany, France, the Gulf Cooperation Council states, Singapore, and Switzerland itself.
Independence & Integrity
Zug Business maintains complete editorial independence. Our content is never influenced by advertisers, sponsors, or commercial partners. We do not accept payment for coverage, and we disclose all material relationships in accordance with our Editorial Policy. Our revenue is generated through advertising, newsletter subscriptions, and research products — never through editorial compromise. We have no commercial relationship with the Canton of Zug or its Economic Promotion office, though we regularly reference their publicly available data and publications.
Design & Technology
The Zug Business platform was designed and built by Bureau Helix, Zug — a digital architecture practice specializing in institutional business intelligence platforms. The design system draws on Swiss typographic traditions and editorial design principles to create a reading experience that reflects the rigor and clarity of the content it presents.
Contact
For editorial inquiries, corrections, or partnership proposals, please contact us at [email protected] or [email protected]. Our registered address is in Vevey, Canton of Vaud, Switzerland.